Marketing: anytime online
Consistent branding, targeted communication for multiple audiences, and localized messaging within a global online environment are key challenges for the online marketer.
Description
Multi-channel
Marketers often have to deal with many different stakeholders, including distributors, consumers, prospects, sales and internal contributors. It can be a struggle to implement a marketing strategy across multiple audiences and channels.
In addition, the Internet involves much more direct interaction with consumers and other stakeholder groups. Concepts such as online self service are important and are both a communication and technological challenge. This complex mix of information sharing, and cross-channel communication requires a solid content management infrastructure.
Localized marketing
Many SDL Tridion customers needed to solve issues surrounding central control versus local messaging.
Reaching local markets requires localized messages, translations, content and visuals that correspond with the culture, values and linguistic requirements of different regions. At the same time, product marketers need to be able to control brand and key messages. Aligning local marketing teams with corporate strategy can be a struggle for any organization, but a necessity for effective international communication.
Online marketing
The Internet is now one of the most important lead-generating channels. Organizations spend billions of dollars on search engine marketing and online advertising with the goal of increasing the number of potential customers to their Web sites.
To convert Web site visitors into real contacts and leads is the primary objective of online marketing.
Statistics tell you all
Online marketing is about testing, testing and retesting in order to find the right mix of online ads, Web site content and attractive call to action items on your site. Getting the numbers right is crucial. Knowing who is visiting your Web site, where they go, how they appreciate the content and many more data points need to be analyzed and taken into account when adapting online marketing tactics.
Benefits
Customer experience
An organization's ability to respond to market opportunities can determine their success. SDL Tridion provides the Web Content Management solution you need to respond online.
Using SDL Tridion Web Content Management, you can roll out a new Web site or micro site in hours instead of days or weeks. You can enhance the online customer experience by bringing together persuasive content, online applications and targeted communication quickly and flexibly. Our products make this possible on a global basis.
Online effectiveness
Fingerspitzengefühl is a German word that means “I’m not sure but just trust me and give me the marketing money to spend and hopefully I’m right.”
Companies no longer buy this. They need to see the ROI on marketing investments. Organizations can enhance their online offering by ensuring that they use metadata, intelligent page titles and other techniques for Search Engine Optimization (SEO). SDL Tridion's core product, R5 is designed specifically to support these kind of activities.
On the Internet, you can measure everything, but with this is the risk of data overload. Communication Statistics provides a simple yet effective way to determine the success of your online content and its contribution to your ROI.
One-stop-shop
SDL Tridion R5 is a content management solution created for marketing and communication specialists. Our complete suite of products and services are designed and provided to help you maximize the return on your online investments.
Easy to use without IT
Marketers require both flexibility and control over their marketing mix and their communication channels. SDL Tridion products allow you to maintain your own content easily. You can easily launch new marketing campaigns with minimal IT support required.