Audience targeting & personalization

Organizations increasingly need to target and personalize online content. Our audience targeting and personalization allows you to identify visitors. As a result, communication and marketing professionals can create targeted communication based on audience characteristics and behavior.

Audience Manager

Audience Manager enables marketing departments to gather important information about audiences including their interests and characteristics. This type of information is vital to reach audiences with relevant and engaging content. Audience Manager gives you the ability to transform anonymous Web site visitors into identified contacts.

Personalization

So many messages vie for the attention of online visitors that generic messages can no longer compete. Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

Communication Statistics

To use content strategically and to understand the ROI for online investments, communication and marketing departments need to know what their visitors are really interested in. Communication Statistics goes beyond most third-party tools and tracking systems by providing content authors with information about the popularity of individual pieces of content.