Hanley Wood Selects SDL Tridion for Speedy, Customized Web Publishing

Easy Content Repurposing Across Channels and Better Advertiser Experience

Hanley Wood, a leading residential housing and commercial construction media company, has selected SDL Tridion R5 software to manage its Web content across multiple channels, enabling the company to rapidly develop and launch e-communications that provide advertisers with highly-customized marketing programs aimed at target audiences. Based on SDL Tridion’s BluePrinting technology, this ability to swiftly repurpose and reuse content provides editors with the ability to stay up-to-date with the growth in online media.

Through four operating divisions, Hanley Wood produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company is also North America's leading provider of home plans.

“In a publishing environment it’s imperative that we balance the needs of two distinct audiences. Our readers have limited time and attention and are drawn to fresh content,” says Alec Dann, General Manager of Information Products at Hanley Wood. “Our advertisers are trying to reach those readers in the most engaging and effective way possible. With SDL Tridion we have the right process in place to retain a leadership position within our market.”

SDL Tridion’s R5 Web Content Management solution allow users to create, manage and deliver specialized content to the Web, e-mail, RSS, and print. The software reduces time-to-market and streamlines Web presence while providing a multichannel platform for content customization and local relevance.

“Hanley Wood, like many publishers, is seeking a centralized solution to their brand and content management needs,” says Erik Aeyelts Averink, President, for SDL Tridion. “By choosing R5 software they are giving their editorial and production staff complete freedom and flexibility on the content side, but still maintaining control over their advertising and overall brand look and feel. Our software helps Hanley Wood smoothly manage up-for-grabs Web real estate by repurposing content, and advertisers are beginning to take notice.”

About Hanley Wood

Hanley Wood, LLC, is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Business Media (Washington, D.C.), publishes 30 award-winning residential and commercial construction titles, including Builder, Remodeling, Custom Home, Concrete Construction and residential architect.  Hanley Wood Business Media also offers the construction industry’s foremost collection of Web sites, including Builder Online, Remodeling Online, and ebuild, the comprehensive online guide to building products, as well as the largest collection of house plans online through eplans.com and Dream Home Source.

Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC.  CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.